Smartcontent® CLM

Closed-Loop Marketing Solution for Pharma & Life Sciences Industry

Through a multi-channel & digital marketing tool, provide a unique and relevant experience to healthcare professionals.

illustration smartcontent CLM

Dozens of pharmaceutical companies already trust us

besins logo
Logo LFB - Biomanufacturing

Dozens of pharmaceutical companies already trust us

Smartcontent, the best solution to engage with HCPs, with an effective marketing & business impact

Smartcontent® is a complete CLM solution (Closed-Loop Marketing) for your sales reps : medical reps, pharma reps, hospital reps… Smartcontent® gathers on a single multi-device platform, all necessary marketing tools, with an online / offline mode, guaranteeing an optimal user experience.

Easily organize your sales and marketing materials

Take advantage of a simple administration platform, allowing everyone (internally and / or your partners) to script, create and manage your marketing / sales materials:

-Integration of your animated and interactive marketing content (HTML5, CSS, images, videos, PDF, PPT, …). Automatic integration of your PowerPoint.
-Composition of your digital presentations independently of the material used by the collaborator
-Rights management, user permissions and content validation.

Deliver to HCPs a personalized message

HCPs want to receive unique and relevant information that is useful to their profession. With Smartcontent®, deliver to healthcare professionals engaging content, according to specific criteria (business specialties, evaluation, profiles …).

Make available to your reps the right content automatically according to the profile of each HCP: eADV, dedicated microsites, surveys, polls, quizzes …

Interact with healthcare professionals through different channels, for a seamless and personalized omnichannel experience: email, face-to-face, e-detailing, social networks …

Easily analyze real-time data

Smart Content® provides marketing and sales teams with a powerful Business Intelligence tool to reinforce the knowledge of your customers:

-Qualitative analyzes (behavior data, prescription data, patient characteristics…)
-Quantitative analyzes (usage data, surveys to HCPs…)
-Cross-analyzes (unique key indicators at your disposal for more effective medical promotion).

This consolidated data makes it possible to create ever more relevant content for each type of segment. They also measure the effectiveness of your sales force and marketing materials, while ensuring compliance rules for your content.


With a multilingual interface and multi-territory hosting infrastructure, deploy your projects around the world.

Support & Health expertise

Benefit from a team of experts in vertical pharma and a dedicated project manager

User experience

Benefit from a multi-device & multi-OS solution, available online & offline, for an optimal user experience.


Benefit from a solution that integrates perfectly into your existing system, with different modules that can be adapted to your needs.