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Closed-Loop Marketing : the best solution to engage with HCPs

SmartContent® is a complete CLM solution (Closed-Loop Marketing) for sales reps  : medical reps, pharma reps, hospital reps

SmartContent® gathers in a unique interface, all necessary marketing tools for modern reps, allowing them to better engage with HCPs and improve their knowledge:

  • PRESENT: Allow reps to use the right updated marketing content with dynamic presentations : face to face detailing, remote detailing, push of information, communication between calls, personalized space… Use any kind of content : animations, graphs, videos, PDFs, PowerPoint presentations…
  • COLLECT: Easily collect information about HCPs, field information, HCPs training, reps training, content sharing…
  • PARTICIPATE: Create surveys and questionnaires and engage with physicians at congresses, seminars, conventions and executive events.

Data collected and analyzed give to reps precise and relevant information, while managers benefit from a global understanding to adapt sales and multi-channel marketing strategies.

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Delivering a unique message

Using the SmartContent® app, sales reps can tailor product presentations for specific doctors based on the profiles they have developed in NetReps® (our CRM solution). Every doctor is unique, so we help the sales reps provide a custom experience for each physician.

Organize
Take advantage of a simple administration platform, allowing everyone (internally and / or your partners) to script, create and manage your marketing / sales support:

Integration of your animated and interactive marketing content (HTML5, CSS, images, videos, PDF, PPT, ...)
Composition of your digital presentations independently of the material used by the collaborator
Rights management and user permissions
Interact
Personalize your commercial media / content and engage your customers and prospects:

Use of interactive supports for enhanced commercial impact (digital ADVs, dedicated microsites, multi-channel communication)
Personalized continuing training tools (survey, opinion survey, quiz, ...)
Innovative support for conventions, VIP events...
Analyze
Smart Content® provides marketing and sales teams with a powerful Business Intelligence tool to reinforce the knowledge of your customers and prospects:

Qualitative analyzes (behavior data, prescription data, patient characteristics)
Quantitative analyzes (usage data, surveys...)
Cross-analyzes (unique key indicators at your disposal for more effective medical promotion).

Why choose SmartContent ?

International

With a multilingual interface and multi-territory hosting infrastructure, deploy your projects around the world.

Support & Health expertise

Benefit from a team of experts in vertical pharma and a dedicated project manager

User experience

Benefit from a multi-device & multi-OS solution, available online & offline, for an optimal user experience.

Interoperability

Benefit from a solution that integrates perfectly into your existing system, with different modules that can be adapted to your needs.

They use our CLM solution

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Do you need an innovative CRM software for your sales reps ?